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News - Final Word
Thursday, 25 September 2014 16:54
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The Bronnie is 12 years old! Twelve. Years. Old.

In an electronic age where newspapers and magazines, the traditional kind you can touch and smell, are feeling the impact of blow-by-blow news delivered right into your shirt pocket or wherever else your cell phone resides . . . Well, in this paperless age, for a community publication to keep thriving is a biggie.

Especially when it is a family concern with no financial backing whatsoever from any kind of publishing group or organization. No safety net. Nada. Zilch. Zip. Just a free fall if you slip up. It’s a sort of Yoda moment. (Remember the movie ‘Star Wars’?) “Try not. Do or do not do. There is no try.”

To continue in the ‘Star Wars’ vein, The Force has truly been with us. We’ve enjoyed the support of readers and advertisers who’ve believed in the Bronnie from the very first 16-page edition in September 2002.

The community in which and for which we’ve been bringing out a publication has made it possible for us to keep creating something we still get excited about. Dharma Rose from ‘Abundant Entrepreneur’ writes that the people you choose to surround yourself with can either inspire you to create exciting new realities for yourself, or they can cripple your success by making you doubt who you are and what you’re capable of.

Thanks to the Bronnie, I have met some pretty astounding people who, without even knowing it, keep reawakening the enthusiasm I tend to misplace every now and again.

“In everyone's life, at some time our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit,” writes Albert Schweitzer.

While many people are unknowingly responsible for this kind of rekindling, there are those who do it deliberately. Do you read our readers’ letters? Okay, then you’ll know what I mean.

Mike Dooley writes that when you understand that what most people want is simply to feel good about themselves, and when you realize that with just a few well-chosen words you can help virtually anyone on the planet instantly achieve this, you begin to realize just how simple life is and how powerful you are.

While all of us nurture some people with our work, others are supporting us with theirs. Being fully present in every task that we do, we fill them with our distinctive energy, talents and abilities, making each act a gift, says Madisyn Taylor. And when we give willingly, we attract the right people and circumstances into our experience.

In this sense the Bronnie has been “the gift that keeps on giving”. Still, I’ve found that the giving grinds to a halt when I do anything begrudgingly. It sort of hermetically seals me off from the good that is available to me in every situation.

In cases like these, life coach Amy Ahlers says that there is one simple question you can ask yourself: What do I want to create?

When difficult (severe understatement) people phone the Bronnie, I try to remember this question. Sounds too easy? Nope, it is something that automatically switches you from reaction mode into creation mode so that you can stop feeling victimised.

But, even in creation mode, the goal posts keep shifting. I mean, what has our goal been? To merely start a magazine? To keep it running against all odds those first difficult years? To do it for 12 years?

What about 20 years? To do it month after month even when it starts feeling like lather-rinse-repeat?

As Gertrude Stein says, when you get there, there is no there there. Never has been. But if you can keep finding the joy of creation and keep marvelling at the people you meet, it wouldn’t matter that the cheese had been moved. Yet again.

It is as Henry David Thoreau said: “What you get by achieving your goals is not as important as what you become by achieving your goals.”

 

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